![ab-testing-optimize-user-engagement](https://media-cms.onesignal.com/cms/_800xAUTO_crop_center-center_none/ab-testing-optimize-user-engagement.png)
Optimize User Engagement
Experiment to see what resonates with your users. Consider changing up the tone: do your users prefer concise facts or cheeky, open-ended questions?
Take it a step further by trying new images, emojis, icons, sounds, and badges. Learn what it takes to stand out and reengage users.